Vice President of Marketing with Dallas Wings in Arlington · TX

Dallas Wings jobs
Sports Jobs in Arlington · TX
Marketing: Marketing
Job Purpose:
  • Create and drive the marketing strategy of the company to engage fans & drive sales across ticketing & partnerships
  • Lead the marketing, communications, broadcasting, game operations, and community development departments & initiatives
Primary Duties / Responsibilities:  
  • Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including web site, game operations, new and traditional media, ticket holder and corporate partnership communication, graphics, press releases, etc… 
  • Create and implement marketing campaigns to help drive demand for ticketing products including single game tickets, season tickets, groups and premium offerings
  • Oversee all interactive marketing including grassroots, website, direct marketing, social, database management, research and analytics; develop a comprehensive interactive marketing strategy to assist the organization’s revenue generation efforts in ticket sales and corporate partnerships
  • Manage the customer database including data acquisition strategy and implementation, data hygiene, segmentation and targeting
  • Ensure ROI and revenue tracking across all direct marketing channels
  • Manage and coordinate the efforts of the communications team and any external agencies to maximize sales, promotional, and branding opportunities while also overseeing trade inventory 
  • Seek incremental media exposure by coordinating with the Director of PR to drive awareness of upcoming games/events. This includes media drops, product placement, premium items, etc.
  • Manage event-marketing efforts to maximize brand exposure and increased revenue including: ticket sales events, exhibition games, WNBA Playoffs, community events, camps, etc.
  • Provide strategic oversight to the creative services team and guidance on prioritization of projects; develop a tracking mechanism to provide visibility to internal constituents
  • Work to incorporate WNBA league marketing/advertising initiatives and best practices on a local level to maximize attendance
  • Serve as day-to-day brand manager for the organization; provide stewardship of brand guidelines within marketing departments as well as counseling other departments on branding questions 
  • Successfully negotiate and manage all of the team’s broadcast partnerships
  • Direct the team’s game operations department to ensure the Wings are delivering a best-in-class game presentation that drives entertainment value for the organization’s fans while successfully executing team and league partnership elements
Reporting Relationships:
This position reports to: President & CEO 
Do Other Positions Report to This Position?   Yes: Director of Game Presentation, Director of Communication, Director of Community Development, Digital Content Manager and Graphic Designer 
Job Requirements:       
  • Formal Education:  Bachelor’s degree in marketing or related field required
  • Relevant Work Experience:
    • 10+ years working in marketing/advertising field; 
    • Professional sports industry experience strongly preferred 
    • Prefer experience in sports industry
    • Prefer experience in small businesses and/or start-up businesses 
    • Experience setting and managing budgets
    • Experience in aligning staff members with business goals & objectives 
  • Required Competencies:   
    • Strong communication skills required – this role will interact with strong, action-oriented communication styles as well as strong, methodical, detail-oriented communication styles so this position will need to be able to adjust based on the audience.
    • Dynamic networking skills
    • Ability to motivate in a team-oriented, collaborative environment
    • Ability to develop and nurture strong and diverse community relationships
    • Basketball experience or knowledge preferred
    • Team-focused with a willingness to set aside personal agendas for the betterment of the team
    • Results focused with an eye towards process improvement, quality, and analysis
    • Be able to easily adapt to situational changes
    • Be able to work extended hours including nights, weekends, and holidays as needed
    • This role is expected to attend ALL home games, as well as other live events that may take place on holidays or weekend

Job Questions:

  1. How did you hear about this job?

  2. Are you able and willing to work nights, weekends, and holidays?

  3. Briefly describe your sports industry experience

  4. Briefly describe why you are the best candidate for this job

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