CRM Administrator - Atlanta Dream WNBA (Atlanta · GA)

Atlanta Dream WNBA jobs
Sports Jobs in Atlanta · GA
Technical Services: Network Administration/Services
The Atlanta Dream is a professional Women’s Basketball Team based in Atlanta Georgia and is a place where our team, our fans and our great city come together to represent the community we seek to serve. We enter our 15th year in 2022 with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.

The CRM Administrator will collaborate with other leaders of cross-functional departments, including Ticketing and Marketing, to create and embed customer-driven strategies into all aspects of Atlanta Dream, turning customer data and insights into actionable strategies, building customer journeys and segmentation, and orchestrating audiences for multi-channel campaign execution.

S/he will be familiar with a wide range of database marketing, customer segmentation & targeting, content performance analytics and automated email ‘drip’ campaign implementation. The ideal candidate possesses analytical thinking that translates data into human insights and motivations and can work seamlessly to turn into actionable CRM strategies & plans. Adept at analyzing marketing campaign effectiveness and sharing ROI analysis with key stakeholders, and capable of basic data visualization tools and techniques. The CRM administrator will utilize these strategies to support both short and long term sales and database growth across all Atlanta Dream points of sale and online.

This person will be able to help Atlanta Dream maximize the value of our newly acquired Microsoft Dynamics CRM across ticket sales, partnership sales, marketing and for broader customer-first business decision making. 

Responsibilities include, but not limited to the following:
  • Partner with the Growth Team to design and implement an innovative, data driven, omni CRM vision that is rooted in testing, customer insights and analytics, and drives customer loyalty and sales growth
  • Drive the over-arching strategy for increasing the impact and effectiveness of our customer database, including segmentation, prospecting, lead ranking and identification of insights
  • Evaluate the usage of our Microsoft Dynamics CRM across our ticket sales, partnership sales, and email marketing teams to improve daily work flows and decision making 
  • Manage day-to-day CRM platform upkeep
  • Configure Security, features, and functions in the CRM platform to meet business requirements
  • Providing central point of contact for all change requests and system alterations
  • Providing help desk support for all system users. Escalating to our partner Fan Interactive and/or Microsoft when needed
  • Assist with internal training and documentation
  • Identifying and correcting errors made by system users, and communicating them to users in a friendly, helpful manner
  • Collaborating with our vendors to find innovative ways to enhance sales and engagement efforts through innovative use of CRM capabilities
  • Define key client segments for improved targeting and CRM program effectiveness & help develop contact strategies for retaining and growing contacts into fans
  • Monitor and analyze relationships with existing customers and develop measurable strategies to improve engagement and conversion
  • Building custom reports and dashboards specific to job functions
  • Work with Marketing team on incorporating CRM programs into 360 Marketing strategies, directives and recaps
  • Work with ticket sales team for lead-ranking efforts to enhance conversion rates
  • Identify data acquisition opportunities that will enhance our ability to understand our customers’ interests and motivations
  • Partner cross-functionally and with Growth Team to define consistent KPIs and improve ROI
  • Track, measure, and report against all goals and KPIs for both retail and ecommerce
  • Gain a deep understanding of the customer database architecture and available data to be used in CRM campaigns – regionally and globally
  • Work closely with IT to ensure customer data meets the quality and standards that allows for execution of successful, effective and efficient direct mail and email marketing campaigns, including data cleansing, feed management and trouble shooting.

  • Bachelors degree in Business Data or related field
  • 1-3 years of professional experience with at least 1 year working with a CRM platform(Preferred)
  • Experience with CRM Software Implementation and Management (Microsoft Dynamic preferred).
  • Organized and can effectively manage and prioritize projects and deadlines (required)
  • Take pride in the accuracy of your work (required)
  • Trustworthy and reliable with a passion for data integrity and standardizing best practices (required)
  • Collaborative and enthusiastic about supporting different department teams (required)
  • Ability to learn quickly and demonstrated ability to work independently and as part of a high-performance team
  • Can explain relational and technical concepts to all different levels in an organization
  • TECHNOLOGY: deep working knowledge of CRM technology and campaign management tools
  • Experience with Microsoft Dynamics is strongly preferred
  • Must be fully vaccinated or willing to be

This is not a remote position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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