Vice President, Ticket Sales and Service - Atlanta Dream (Atlanta · GA)

Atlanta Dream jobs
Sports Jobs in Atlanta · GA
Ticket Sales and Services: Ticket Sales Management

The Atlanta Dream is a professional Women’s Basketball Team (WNBA) based in Atlanta Georgia and is a place where our team, our fans and our great city come together to represent the community we seek to serve. We enter our 15th year in 2022 with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court. 
Who we are looking for:

We are looking for a Vice President of Ticket Sales and Service for the Atlanta Dream based in Atlanta, or willing to relocate to Atlanta. This position will be responsible for overseeing all aspects of ticket sales and service for the team, including managing sales and service staff, overseeing the box office, implementing and building our CRM database, email marketing and communications to season ticket holders (Dream Elite Members), etc.  S/he will be responsible for driving overall ticket sales and revenue (including but not limited to (season ticket plans, groups, single game, etc), service, retention, pricing strategy, data acquisition and lead-generation. This leader will utilize creative ways to drive ancillary revenue via concessions, club amenities, merchandise season ticket member experiences, etc. as well as have a core knowledge and awareness of industry best practices while also exploring ways to innovate and upgrade our business practices.

This position reports directly to the President and COO and will play a critical leadership role working cross-functionally with sponsorship, marketing, community impact, our arena operations, retail, etc. The position will be compensated with a competitive base salary, sales commission, health benefits, incentives and more. 

What you will do: 
  • Coaching, developing and growing our ticket sales staff with a commitment to building a culture that revolves around core values as well as preparation, hard work, recognition, and daily personal and professional development.
  • Identifying, recruiting, hiring ticket sales staff members as our organization continues to grow.
  • Responsible for creating year-round, best-in-class sales, service and retention strategies for ticket plans and groups. 
  •  Develop and implement pricing strategy using all existing market and CRM data
  •  Onboard, develop and implement new CRM (Consumer Relationship Management System) and marketing automation engine. 
  • Work with team President and COO to develop yearly plans, revenue and sales goals, and seasonal ticket sales strategies.
  • Create and manage all lead generation campaigns for account executives; work together with Marketing to generate awareness (call campaigns, content, emails, advertising, etc.)  
  •  Oversee development of ticket manifests and manage inventory on a game-by-game and seasonal basis including season tickets, special offers, plans, etc.
  •  Work cross functionally to create, develop and implement departmental strategies, goals, objectives, short and long-term planning for Ticket Sales and Service
  • Provide daily, weekly, monthly, quarterly and annual reports related to ticket sales, retention, member sentiment, percentage to goal, etc.
  •  Identify tools and technology to make ticket team more efficient and effective, while focusing on season ticket member hospitality and experience. 
  •  Monitor and manage all seating inventory to maximize attendance and revenue.
  • Create, implement, and manage new revenue streams by analyzing current inventory and by benchmarking best practices from around professional sports.
  • Develop and manage annual ticket sales and service budget.
  • Create and develop innovative sales contests and incentives that drive and keep staffs motivated to sell and retain at high levels.
  •  Create, implement, and monitor commission and bonus structures for all departments within Ticket Sales & Service that emphasize hitting and/or exceeding goals; Use the commission structure to keep staff focused on their goals and the departmental goals.
  • Research, benchmark and recommend ticket pricing strategies, renewal timing and selling tactics in order to maximize revenue and ticket sales opportunities
  • Work with the Marketing Team to create concepts for all ticket sales and service collateral materials.
  • Work as a primary liaison with WNBA league office and Ticketmaster on all relevant ticketing initiatives
  • All other duties as assigned by the President and COO, as well as Ownership

What you bring (minimum requirements):
  • Bachelor’s degree in Sports Management, Business or other related field
  • Minimum of 5 years sports/ticketing managerial experience
  • Minimum of 10 years of sports industry-related sales experience
  • Must have experience in all aspects of team ticket sales, including the development of sales marketing plans
  • Knowledge of Microsoft Office Applications (Word, Excel, Outlook, PowerPoint, Access)
  • Experience in Managing and/or Selling Premium Seating (suites and club seats)
  •  Knowledge/experience working with a CRM system; Preferred: implementing a new CRM system
  • Preferred: MBA or Masters in Sports Administration
  • Preferred: Knowledge in working with multiple ticketing systems
  • Excellent verbal and written skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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