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Growth Marketing Manager with Los Angeles Lakers in El Segundo, CA

Los Angeles Lakers jobs
Sports Jobs in El Segundo, CA
Marketing: Marketing
Job Title: Growth Marketing Manager
Department: Digital Marketing Department  
Reports to: Director, Product & Digital Marketing

Position Summary:  The Growth Marketing Manager is responsible for the strategic and tactical execution of marketing plans that drive digital and product growth, new fan acquisition, and enhancing the Lakers brand experience. This positions works closely with various teams within the marketing department, cross-functionally, and with various partners. The Manager will develop strategies and tactics to increase traffic to our website and app, improve the digital experience, and increase followership and engagement across our digital platforms, and drive brand-healthy revenue across our channels. The Manager will be the expert across digital consumer touch points, is entrepreneurial, has a strong analytic mindset, and it’s afraid to roll up their sleeves to move quickly and get things done.

Key metrics used to evaluate performance: 
  • Growth and engagement within email, website, and app 
  • Digital sponsorship dollars
  • Opt-in activity (Surveys, polls, etc.)

Essential Functions (Duties & Responsibilities**): 
  • Create, execute, and manage integrated digital strategy, campaigns, and initiatives across web, email, app and in-arena marketing technology
  • Works closely with specialist teams within the broader marketing team (including creative, content, and social teams) to launch and optimize digital campaigns and channels
  • Identify and execute on organic growth opportunities across all owned channels (email, web, app, in-arena), the audience experience and how well we attract, engage, retain and delight our fans
  • Manage online footprint (website, app, email, social) to grow our followership and ensure that engaging and compelling content is updated on a regular basis
  • Work with the Director, Product & Digital Marketing, to develop of digital marketing objectives, strategies, measure and report KPIs
  • Responsible for understanding our fans, their digital behaviors and understand how to improve their experience across our digital marketing products and platforms
  • Implementing marketing automation technologies, including the development of the Lakers’ marketing tech stack
  • Understand the Lakers brand in-depth, and be the steward of brand integrity across owned digital channels, ensuring that brand and creative execution guidelines are maintained 
  • Manage internal and external creative development to deliver marketing collateral across the organization
  • Provide insights into performance and opportunities related to marketing and corporate partnership inventory opportunities 

**Responsibilities subject to change based on organizational needs and direction from management.

Education (Required/ Preferred): Bachelor’s degree (required) in marketing, advertising or communications. Advanced education is preferred 

Previous experience: 
  • A minimum four (4) years working in digital marketing 
  • Experience in digital product marketing, web development, e-commerce or growth marketing
  • Understanding and experience in a variety of analytic products and services – Google Analytics, Omniture, etc
  • Experience in A/B and multivariate testing

Technology Capabilities:
  • Experience with marketing technology, automation opportunities, and tools & services such as Marketo, Hubspot, Adobe Marketing Cloud, SalesForce, Marketing Cloud, Oracle Marketing Cloud 

Knowledge, skills, abilities:
  • A passion for basketball and the sports industry
  • A systems thinker who has a passion for websites, apps, emerging technology, and everything digital  
  • Understanding of design, copy, digital strategy, and website best practices and guidelines
  • Strong understanding of marketing planning and execution, as well as elements involved in marketing execution: insights, strategy, media, creative and digital
  • Excellent written and verbal communication skills
  • Ability to interface with employees at all levels within the organization, and bridge gaps between departments to create better synergies and internal buy-in
  • Ability to work in a fast-paced environment and make instant, quality decisions
  • A logical approach to problem solving and detailed-oriented
  • Stay ahead of technologies and the most current web, social, video and design trends

Physical Demands: N/A
Location: El Segundo (offices M-F), downtown Los Angeles (Staples Center for Laker home games), and other occasional off-site events
Travel: Up to 10% of the time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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