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Coordinator, Corporate Partnerships with Los Angeles Lakers in El Segundo, CA

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Sports Jobs in El Segundo, CA
Sponsorship Sales & Activation: Activation
Job Title: Coordinator, Corporate Partnerships
Department: Corporate Partnerships
Reports to: Executive Director/ Director/ Manager, Partner Activation
Manages: N/A

Position Summary: This position requires an enthusiastic self-starter who loves the sports industry, with a background in developing innovative plans and then turning them into reality. This position creates innovative ways for companies to engage with the Lakers community and brings them to life in STAPLES Center and beyond. It owns the entire customer service lifecycle including research, development, activation, and maintenance of Lakers corporate partnerships

Key metrics used to evaluate performance: 
  • Renewal rate
  • Successful delivery of client contract 
  • Client satisfaction (survey at end of each season)

Essential Functions (Duties & Responsibilities): 
Research
  • Utilize in-depth market research/analytics to evaluate best practices, category/sponsor trends and the competitive landscape to contribute to sales process and sponsor satisfaction 

Sales
  • Create customized season recaps for sponsors including the creative development of multi-tiered marketing programs and promotions
  • Develop new, innovative retail programs for sponsors
  • Collaborate and work cross-functionally with partners and internal departments to develop compelling retail, digital, social and in-arena promotions while focusing on traffic drivers, brand awareness and ROI
  • After proposal is accepted by client, write legal contract and get approval from Lakers General Counsel

Activation & Servicing
  • Coordinate the fulfillment of sponsor contractual obligations including media, signage, print, digital, social media, in and out of arena promotions, emerging demographic marketing, community relations, tickets and hospitality
  • Play a key role in renewing corporate partners in order to achieve revenue goals
  • Prepare contract breakdowns for each sponsor to provide details of assets and material deadlines
  • Maintain daily client relationships with external agencies and brand contacts while executing all sponsor programs and promotions from conception through completion including artwork, contest rules, approvals, prizes, promotional media, writing PA/digital copy and scheduling
  • Understand partner brands and their competitors to develop solution based platforms to help amplify partners' brands, enabling them to break through the clutter and achieve their marketing objectives
  • Interface with internal departments to ensure turnkey execution of partner goals
  • Submit sponsor promotional materials to the NBA for approvals
  • Own all game day duties which include implementing partner activation, executing promotions and hosting sponsor receptions and suites
  • Coordinate all aspects of sponsor special events including communication with sponsors, agencies, internal departments and external vendors
  • Host and represent Lakers organization at outside sponsor events
  • Coordinate and maintain full-season proof of performance files including pictures, video footage, print ads, impressions, etc. to be used for sponsorship recaps and sales proposals

Education (required/ preferred): Bachelor’s Degree required

Previous experience:
A minimum of one to two (1-2) years work experience in a sports sponsorship environment including marketing, promotions, sponsor servicing and special events

Technology Capabilities:
Microsoft Office (especially Outlook, Word, PowerPoint), Adobe Photoshop, analytics software (YouGov, Nielson Scarborough Custom Analytics), social media analytics software (CrowdTangle, Hootsuite, etc.), online survey software, and the ability to quickly learn and adapt to new technological enhancements 

Knowledge, skills, abilities:
  • Strong written and oral communication skills; must be client-ready and able to professionally interact with all levels of the organization and partner/agency contacts
  • Past public speaking experience, must be able to give presentations to diverse audiences
  • Be able to understand high-level insights and deliver campaign strategy 
  • Motivated individual who is self-starter and can organize short and long term projects
  • Ability to work and excel in a fast-paced, team-oriented department
  • Must be an assertive and tenacious leader
  • Demonstrated capacity to multi-task, be well organized and possess a strong attention to detail and project management skills

Physical Demands: Must be able to lift a min of 25lbs. and walk significant distances in arena on game days

Location: El Segundo (offices M-F), downtown Los Angeles (STAPLES Center for Laker home games), and other off-site sponsor events

Travel: Must be willing to travel up to 5% of the time within Southern California and potentially out of state 2-3x per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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