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Business Data Analyst - The Los Angeles Lakers (El Segundo · CA)

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Sports Jobs in El Segundo · CA
Marketing: Market Research
Job Title: Business Data Analyst
Department: Business Analytics & Strategy
Reports to: Director, Business Analytics & Strategy

Position Summary:
The Business Data Analyst will develop data integrations, quantitative analyses, metrics, and dashboards to drive key strategic and revenue generating business initiatives, providing data and reporting to inform decision-making on a variety of business areas including ticketing, sponsorship research, broadcast, and ad-hoc analyses. The ideal candidate will have experience preparing presentations as well as the ability to perform rigorous data analysis.
Essential Functions:
  • Perform advanced modeling on large data sets, interpret, and provide key takeaways in support of business objectives
  • Design engaging dashboards and other key metric reporting tools used by internal stakeholders for decision making purposes
  • Lead as primary point of contact for data integrations designed to provide value to our fans and drive revenues; create and manage data sources and integrate with potential APIs
  • Analyze primary and secondary ticketing data to provide actionable pricing insight
  • Perform revenue forecasting and trend analysis on ticket sales
  • Partner with Ticketing to develop fan outreach strategy to ensure season ticket member satisfaction
  • Provide research and insights for corporate partnerships business development
  • Analyze and visualize broadcast trends, providing key insights and takeaways for internal stakeholders
  • Engage in story telling using data and analytics to internal and external stakeholders
  • Participate in strategic projects and assist in timely execution of project goals and deadlines
  • Research and keep up to date on industry trends regarding database management, lead acquisition, customer segmentation, and related technological advancements
  • Champion data quality, data accuracy, and data-driven decision making within the organization through quality control standards and checks for data and reporting
  • Ensure timely submission of league reporting 
  • Perform range of ad-hoc analyses in support of key business initiatives

  • Bachelor’s Degree required, preferably in finance, economics, marketing, statistics, information systems, computer science, or a related field.

Required Technology Capabilities: 
  • Experience with Microsoft PowerBI (required)
  • Experience with a SQL/database toolset and relational databases
  • Experience with a data science toolkit (Python, R, etc.)

Preferred Technology Capabilities:
  • Microsoft Dynamics and PowerBI
  • Ticketmaster Archtics, Veritix AXS, or other ticketing database
  • Database software such as Microsoft SQL Server, Azure 
  • Microsoft Office applications (Excel, Word, PowerPoint, etc.)
  • Experience with a third-party demographic data tool (SMG/YouGov, Nielsen)

Knowledge, Skills, Abilities:
  • Strong knowledge of SQL and PSQL
  • Advanced understanding of regression, modeling and forecasting
  • Understanding of data warehouse management
  • Excellent communication, problem-solving, and presentation skills
  • Possess strong technical, analytical, and critical thinking skills
  • Self-starter, able to simultaneously manage multiple projects, effectively prioritize workload, and own deliverables from start to finish
  • Creative mindset with an ability to identify ways to leverage existing assets for new business.
  • Display strong initiative and self-motivation
  • Comfortable working in a fast-paced, urgent project environment
  • Familiarity working with large data sets and relational tables
  • Ability to articulate complex business findings into easy to understand concepts
  • Strong quantitative, business, and modeling skills 
  • Demonstrated ability to successfully design and implement cross-functional projects

Physical Demands: N/A
Location: El Segundo, California
Travel: N/A
Hours: Regular office hours M-F, with additional hours as needed

The Los Angeles Lakers, Inc. requires its employees to be fully vaccinated and boosted against COVID-19 prior to their first day of employment unless they are approved for a reasonable accommodation based on disability, medical condition, or religious belief that prevents them from being vaccinated. Being fully vaccinated means that it has been at least 14 days since you received the last required dose of COVID-19 primary vaccination with vaccines authorized by FDA (Pfizer, Moderna and Johnson & Johnson) or World Health Organization (e.g., AstraZeneca), and boosted means that you have received a booster dose authorized by the FDA or World Health Organization. As a condition of employment, you will be required to provide proof that you are fully vaccinated and boosted before you can begin to actively work. 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.