Manager, Marketing Promotions

Cleveland Cavaliers
Cleveland, OH
Marketing: Promotions
The Cleveland Cavaliers Marketing team is dedicated to developing breakthrough, engaging marketing initiatives and delivering the highest levels of Customer service and championship experiences to our Fans each and every day. In addition to developing and executing marketing strategies for The Cavs, our team also supports The Cleveland Monsters, Canton Charge, Cleveland Gladiators, and Quicken Loans Arena events. We are seeking a Manager of Marketing Promotions to join our team of sincerely passionate, extremely motivated and highly energized marketers.
The Manager, Marketing Promotions Proactively supports Cleveland Cavaliers Marketing team efforts by managing a diverse number of projects including leadership of team projects, development and activation of the Cavaliers promotional giveaway schedule and general administrative duties.  The successful candidate also provides overall support of partner properties, including the Cleveland Monsters, Canton Charge, Cleveland Gladiators, and Quicken Loans Arena.
  • Utilizes a combination of best practices, research, and innovation to determine optimal season-long promotional item (giveaway) mix.
  • Works with Ticket Sales, Analytics, and Partnerships teams to develop promotional item calendar and launch promotional strategies to enhance the Fan experience and drive ticket sales.
  • Works closely with key partners to design, approve, and deliver promotional items in a timely, cost-effective manner.
  • Leads the promotional item distribution process with the facility operations team, assists in the management of product quotes, and assists in the receipt of premium items.
  • Works with the Analytics team to capture and analyze data on all key promotions.
  • Guides and supports direct report in the following areas:
    • Cavaliers’ concourse Fan experience design and overall strategy:
      • Provides oversight in the creation of interactive concepts that support team brand and Fan activation plans. 
      • Proactively shares plans/opportunities with the Partnerships team for potential partnership agreements. 
    • Game-day concourse activation: Helps with the setup and breakdown of all concourse elements.      
    • “Loudville” concourse innovation and activation: Develops innovative ideas and activates plans to proactively support the Cavaliers “Loudville” brand concept. 
    • Staff management: Assists with part-time staff and third-party vendor management as needed. 
  • Provides support and partners with the Cleveland Monsters, Canton Charge, Cleveland Gladiators, and Quicken Loans Arena (partner properties) to guarantee that best practices and opportunities are activated across all properties. 
  • Other duties will be defined on a case-by-case basis.
  • Responsible for managing all projects on time, and within stated budgets. 
  • Attendance is required at all Cavaliers games; and will be requested at select partner property events.
  • Plans, coordinates, and executes a variety of Marketing-based in-arena and off-site events, including the Wine & Gold Scrimmage, Watch Parties, Draft Parties, etc.
  • Activates concourse and Fan activation elements for off-site games (when applicable).  Activation includes preparation, general planning, on-site management, coordination with facility operations teams, and successful event activation to meet team marketing goals. 
  • Responsible for managing all projects on time to achieve targeted goals, and within stated budgets.  
  • Attendance is required at all such events.
DIRECT REPORT MANAGEMENT (TBD, pending candidate experience level)
  • Leads Marketing Coordinator responsible for concourse activation, budget management, seasonal staffing, and other select duties.
  • Ensures goals are understood and helps develop/position the direct report for success.
  • Leads Marketing coordinator in charge of managing all daily aspects of the Cavaliers marketing budget, including the creation and approval of purchase orders, weekly maintenance of the Marketing team expense tracking system, and regular communication with the Finance team to address questions and concerns in a timely manner.
  • Maintains direct and immediate communication with the Director of Marketing Strategy regarding any budget variances. 
  • Works closely with Corporate Partnerships team to effectively align promotions with partners.
  • Collaborates with Partnerships team to develop impactful and innovative partnership marketing opportunities.
  • Supports the overall objectives of the organization, including the growth and success of all partner companies, including the Cleveland Monsters, Canton Charge, Cleveland Gladiators and Quicken Loans Arena.
  • Performs administrative duties as needed, including setting up meetings, making copies, receiving and breaking down boxes, running errands, etc.
  • Assists in the hiring, training, and support of the marketing seasonal positions.
  • Fulfills additional assignments as given by the Director of Marketing Strategy and the Marketing leadership team.
  • Must have a minimum of 4 years professional marketing experience.
  • Must be a self-starter with a strong sense of urgency and a keen ability to consistently and concurrently manage multiple projects in a fast-paced environment with tight deadlines.
  • Must be extremely organized and have strong project management skills.
    (Knowledge of MS Project or similar tool preferred)
  • Must be laser-focused on open communication, relationship-building, and teamwork. 
  • Must have strong creative and business writing abilities and a working knowledge of event management, product fulfillment, printing, and production. 
  • Must be creative and idea-oriented and must be able to concisely communicate marketing strategies.
  • Must exhibit strong leadership skills with a demonstrated ability to effectively manage processes through multiple, and sometimes concurrent, approval streams.
  • People leadership experience preferred.
  • Must have a thorough knowledge of NBA basketball and sports in general.

Job Questions:

  1. How did you hear about this job?

  2. What is your desired salary level?

  3. Do you have extensive knowledge about NBA basketball? If so, provide a personal example to demonstrate this.

  4. Provide an example of your strong organizational skills.