The Missoula PaddleHeads, under the umbrella of Big Sky Professional Baseball, LLC., has a vision to grow our brand to achieve our mission: create a delightful customer experience that brings fans back time and time again, deepen our value to the community so we can harness our loyalty for public good, and stand as a centerpiece for everything baseball for our good neighbors in Western Montana.
The Marketing and Promotions Manager will help grow the PaddleHeads brand through the strategic planning, management, and execution of all things marketing and promotions for the franchise. A successful candidate will be a strategic thinker, motivator of people and ideas, and team collaborator. This person has a desire to be part of a dynamic front office, has an interest in the business of sports and has previous experience planning and generating marketing and promotional campaigns in all forms.
The ideal candidate will be innovative in their approach and passionate about extending our reach into the community through out-of-the box digital strategies, in addition to using traditional marketing platforms and co-placement strategies with sponsors and vendors to drive awareness, purchasing behavior and brand loyalty.
This is a full-time role at the home office in Missoula, but also requires someone who is able to contribute to the operational components at the ballpark when we’re in the active baseball and event season and contributes to the overall financial success of the franchise through their responsibilities.
Core Duties and Responsibilities:
· Collaborate with the PaddleHeads Front Office team to grow revenues, produce positive margins, increase ticket sales and event show rates, and help the franchise make its overall financial goals.
· Oversee the creation of the PaddleHeads Marketing Strategic Plan with respect to all things PaddleHeads – Social Media, SEM, Traditional, Guerilla Marketing strategies, and PaddleHeads Post.
o Drive the creation and implementation of the PaddleHeads’ overall marketing strategy and plan: organize and lead the creation of budget, schedule, ad copy, & creative content to develop the highest impact for all things PaddleHeads marketing.
o Oversee the management of current PaddleHeads’ Social Media strategy and accounts (Twitter, Instagram, Facebook, and Tik Tok) to be best-in-class, including, oversight of: post scheduling, creation of engaging organic content (photo and video), targeted paid ads to drive fan engagement, and the evaluation of each campaign and strategy with metrics.
o Oversee, manage, curate, and organize all PaddleHeads’ creative content including photos and videos and work with PaddleHeads front office members on the use of that creative content.
o Partner with the PaddleHeads front office members to execute campaigns that drive all PaddleHeads business initiatives (Ticketing, Retail, Promotions, Baseball Ops, non-PaddleHeads Events, etc.). This includes helping develop and implement the overall marketing strategy for Big Sky Pro Baseball LLC’s retail initiatives with the PaddleHeads Post and Outpost.
o Develop and manage co-marketing strategies with influential Missoula businesses, influencers to generate community wide brand loyalty
· Oversee implementation of our Marketing Strategic Plan through the hiring and management of staff and vendors to execute all things in the plan effectively and within budget.
o Oversee the creation and execution of creative content to drive brand awareness, communicate community value and drive consumer buying behavior through the implementation and measurement of a year-round marketing campaign that leverages digital media platforms to engage current fans and create new PaddleHeads fans.
o Hire and manage internal and external specialists in the areas of creative content, SEM Marketing, Social Media Advertising, Advertising Campaigns, Video content, and other areas needed to implement overall marketing strategy and plan.
o Oversee and manage the PaddleHeads’ Newsletter and Direct Marketing to subscribers and customers of the PaddleHeads. This includes data collection and mining our operating systems to reach our customer base through consistent updates, a defined strategy, and management of campaigns to segmented audiences.
o Oversee the management of gopaddleheads.com through consistent content updates, webpage page creation, optimization of SEO
· Oversee the creation of the PaddleHeads Promotional Strategic Plan of year-round entertainment and fan engagement that focuses on ballpark entertainment, promotions, and PaddleHead Productions through social media, digital marketing and in-stadium marketing.
· Oversee Promotional Strategic Plan Implementation through the hiring and management of game and event staff to execute the plan effectively.
o Hire and Manage a Seasonal Entertainment and Promotions Specialist that has the following responsibilities:
ü Oversee the overall operation of all promotions at Ogren Park Allegiance Field, including in-season baseball games and all PaddleHead Production events.
ü Create, manage and execute team’s Game Script for all home games and all PaddleHead Production events.
ü Utilize the videoboard and all production equipment to create great entertainment and sponsorship value at all home games and PaddleHead Productions.
ü Hire and manage a quality in-season staff to support all entertainment and promotional operations. Including, Press Box staff; PA, sound, videoboard, camera operators – Mascot & Promotions Team (In-Stadium & Community Outreach), and hold them to the standards of a best-in-class entertainment.
ü Activation of in-stadium contract sales deliverables during home games and PaddleHead Productions through all aspects of event production while focusing to balancing best in class entertainment with partnership development.
· Oversee the creation of the PaddleHeads Public Relations Strategic Plan with respect to all Public Relations with Big Sky Professional Baseball, the PaddleHeads season, and the management of Ogren Park Allegiance Field and its events.
· Oversee Public Relations Strategic Plan implementation through the hiring and management of vendors, staff, and community partners.
o Oversee the successful execution of the PaddleHeads Live Broadcast Stream each night by ensuring video quality is up to par and everything is running smoothly with MLB Partner league standards. This includes the implementation of Sponsor activations for the broadcasts.
o Highlight the community value of the Missoula PaddleHeads brand for issue awareness, fundraising and community engagement for the underserved population and youth.
o Oversee the strategy and implementation of PaddleHeads Insider.
o Oversee the team’s media distribution list and lead the production of press releases updating the local media on the “what’s happening” around the franchise.
Qualifications, Experience, and Skill Set Requirements
- Experience as a Marketing manager for a business or company required.
- Previous Experience running the Marketing for a Venue or an Event in either the Sports or Entertainment Management Field preferred.
· A demonstrated understanding of Marketing concepts in: Social Media, SEM, Traditional Media, Guerilla Marketing strategies, and Website/App management expected.
- Experience managing and/or overseeing Marketing firms and/or specialists in the world of creative or video productions expected.
- People management experience in a business setting.
- Ability to work in a fast-paced environment, managing multiple tasks simultaneously.
- Excellent communication and interpersonal skills to interact with all levels of staff and partners.
- Strong organizational skills and attention to detail.
- As needed, ability to work long hours, including evenings, weekends, and holidays.
Compensation and Benefits
- Competitive Salary Based on Experience.
- Health Insurance Plan Option
- Bonus Structure
- Simple IRA Option
To Apply
· No phone calls please.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
