Lehigh Valley Iron Pigs

Lehigh Valley Iron Pigs Careers

Vice President of Marketing & Entertainment with Lehigh Valley IronPigs in Allentown, PA

Lehigh Valley IronPigs jobs
Sports Jobs in Allentown, PA
Marketing: Marketing
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Job Description
Position:        Vice President, Marketing & Entertainment
Reports to:     President/General Manager
Job Summary – Essential Functions
The VP of Marketing & Entertainment is responsible for developing a strategic marketing plan as well as executing a high level of game entertainment and promotions.
Duties & Responsibilities:
  • Manage outgoing marketing/advertising campaigns and strategies as well as create an overall marketing plan for the year that focuses on selling tickets, merchandise, non-game day events, and more 
  • Developing, planning, scripting, and executing all in-game entertainment and team sponsorship requirements
  • Ordering and designing promotional products and giveaways, as well as entertainment acts or celebrities, while maintaining an annual budget
  • Organizing and preparing all relevant information for Game Production and Staff Meetings
  • Writing nightly game scripts for the PA Announcer, and the front office staff
  • Work with internal departments and external vendors to plan and execute “all-inclusive” theme nights for all 70 home games
  • Working with outside creative agencies to develop team logos, identities, micro-sites and other creative concepts 
  • Lead, direct and manage the team’s Promotions, Multimedia Design, Community Relations and Digital Media/Communications colleagues
  • Serve as an active member of the Board of Directors for IronPigs Charities with direct responsibility for managing the organization’s Executive Director
  • Manage and execute a “Street Team” as part of the Teams marketing/community efforts
  • Hiring & managing game promotions staff (Mascots, Promotions Crew, etc.)
  • Represent team, as needed, with media interviews, speaking engagements, etc… and serve as a positive community representative 
  • Assist with overall team executive management
  • Other responsibilities as requested within the Marketing department

Education and Experience Requirements
  • Bachelor’s degree in marketing, advertising, sport management or a related field from an accredited university or college, or equivalent knowledge, experience and professional training
  • Minimum five years in a similar position within the Sports and Entertainment industry

Job Questions:

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