Reporting directly to the Assistant General Manager, the primary role of the Fair Park Director of Sales (DOS) is to ensure that the established goals for revenue, number of events, and attendance are met for each fiscal year. The DOS is responsible for providing oversight of the day-to-day activities of the sales team while maximizing long-term and short-term bookings at multiple venues on the Fair Park campus including festivals, trade/consumer shows, traveling exhibitions, musical events, and corporate/social functions. This position works collaboratively and collectively with the Fair Park General Manager, Assistant General Manager, and Spectra Food Services & Hospitality in maintaining the sales calendar for Fair Park while assisting in servicing, negotiating and contracting Fair Park clients.
This position requires an energetic, innovative, knowledgeable, and driven sales professional to assist in executing Spectra’s mission of generating incremental revenue, promoting, and increasing event activity at Fair Park. This is accomplished by developing and implementing ongoing strategic initiatives that will positively impact revenue and profits while increasing Fair Park events and attendance.
This position is based at our Dallas Fair Park. Fair Park covers 277-acres just east of downtown Dallas. It’s cultural, educational and sports facilities play host to more than seven million visitors each year. The park opened in 1886 with what was called the Dallas State Fair. Several structures – including the Centennial Building and Cotton Bowl Stadium – made their debut on the grounds between 1900 and 1930. But Fair Park really became a part of the nation’s consciousness in 1936, when state leaders chose it to host a world’s fair commemorating the 100th anniversary of the Texas Republic. Texas' history, economy, flora and fauna were highlighted in the buildings, statues and murals designed for the event. Architects and artists designed all the new Fair Park amenities in the then-contemporary Art Deco style. Today, Fair Park stands as the only intact and unaltered pre-1950s world fair site in the United States. It boasts an extraordinary collection of 1930s art and architecture. You can learn more about our venue here: https://fairpark.org/index.php/en/
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization. Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. Come Join Us! You can learn more about Spectra at www.spectraexperiences.com/