Vice President of Marketing with Coachella Valley Arena in Coachella Valley · CA

Coachella Valley Arena jobs
Sports Jobs in Coachella Valley · CA
Marketing: Event Marketing
Founded in 2015 by Tim Leiweke and Irving Azoff, Oak View Group (OVG) is the largest developer of new arenas in the world with over $4.5 billion worth of projects underway in Seattle, Belmont Park, Austin, Savannah, Palm Springs, Milan, and Manchester (U.K.). The company has over 500 employees across five offices around the globe.
We are here to be a positive disruption to business as usual in the sports and live entertainment industry. At OVG, we own the space between the “What If” and the “How To.” We believe it is not enough to consider what our clients could be, we build businesses by dreaming of the impossible while thinking strategically and how to execute flawlessly. The status quo is our adversary.
We never forget that we are fans first and every decision we make is through that lens. It is that unique perspective that drives our passion for innovating and improving the live experience.
OVG is currently comprised of nine different business divisions that operate with one common goal in mind – to be a positive disruption. Each division is comprised of industry veterans who built their careers and reputations on the premise of leaving somewhere better and stronger than where they found it. Our immense practical and first-hand knowledge fosters an environment of trust, collaboration, and ingenuity. Humility is at our core. We do not strive to be the biggest – we strive to earn the respect of the industry and our clients through the world-class work that we do and we take pride in being the best. Visit to learn more about our company.
America’s hottest music festival destination is finally getting the world-class arena it deserves.  Opening in the Fall of 2022, the Coachella Valley Arena will provide the greater Palm Springs area of Southern California with a premiere 11,500+ seat venue to host the biggest artists and acts on the planet. Designed specifically for hockey and concerts, the new arena will provide top-tier hospitality, artist amenities, and all of the benefits of a modern music and sports venue.  In addition, the facility will serve as the new home of the American Hockey League affiliate of the Seattle Kraken.  
The Coachella Valley Arena is a $250+ million project that is being 100% privately funded through outstanding partners Oak View Group, Live Nation, and the NHL Seattle.  
We are building a championship organization that serves our fans, community, and business partners through exceptional sports and entertainment. We believe that Winning Matters, our Fans come first, with risk comes reward, great teams can achieve unimaginable results, and honoring the culture and diversity of the cities that make up the Coachella Valley in Southern California. 
Position Summary:
The Vice President of Marketing is a member of the senior management team for Oak View Group (OVG) at the Coachella Valley Arena. The position is responsible for the planning and implementing of the arena marketing strategy including brand, ticket sales, media buying, partnership marketing, social and digital media. The Vice President of Marketing acts as liaison and works in collaboration with OVG LA and other arena stakeholders to ensure brand alignment. 
Essential Duties & Responsibilities:
  • Develop and oversee strategic marketing plans with the objective of attracting large scale music events, sporting events, community events and beyond
  • Develop a vision and strategy for creation and launch of the brand and vibe of the new Coachella Valley Arena 
  • Build arena marketing platforms to support the promotion and ticket sales of approximately 40 concerts/entertainment events, 40 hockey events, and 40 other family/community/rental events each year
  • Effectively works with Executive Management Team to create meaningful brand and performance KPIs that can be tracked and reported over time
  • Evaluate the impact of marketing programs in achieving their stated objectives
  • Serve as an asset to the OVG Sponsorship team on day-to-day sponsorship proposals, implementation, and fulfillment. 
  • Develop arena marketing best practices and workflows
  • Assist with development of plans for backstage, tour, and artist hospitality
  • Set digital strategy and to build and maintain mobile first website, digital marketing, e-commerce, and all social media platforms.
  • Remain current on industry trends and local market insights to inform marketing strategies
  • Work with OVG staff to ensure consistency and accuracy on the event settlement process
  • Foster long-term relationships with key accounts while building a path to renew annual business
  • Fully evaluate marketing programs and use learnings to inform future tactics

Required Experience & Qualifications:
  • 7+ years’ experience in a marketing role at a large sports and/or music entertainment venue
  • Experience in relationship management including promoters, Ticketmaster and other partners
  • Bachelor’s degree in Marketing or an equivalent combination of education and experience in field
  • Proven ability to think strategically with a willingness to roll up sleeves and execute on projects
  • Experience with creating successful marketing programs that focus on the fan experience
  • Must be adaptable with the ability to work under pressure to meet deadlines 
  • Proven experience in successful media buying and ad campaigns
  • Experience managing owned marketing channels including digital and social
  • Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts 
  • Exceptional experience in leading, motivating and developing employees
  • A high degree of personal integrity and consistently put the interests of the organization first
  • Strong ability to support creative ideation to enhance brand equity while supporting company culture, values and objectives
  • Must be a fierce communicator and cross-organizational collaborator
Preferred Experience & Qualifications:
  • Experience with marketing large-scale events in a stadium or concert setting of a similar size (11,500+ seats) is highly desirable
  • Experience in a marketing role during the grand opening or major renovation of an arena or stadium is highly desirable
Working Conditions:
  • Minimal Travel (<20% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
  • Must be able to work a flexible schedule inclusive of weekends, nights and holidays required
  • Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building
Oak View Group is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

  1. How did you hear about this job?

  2. How many years have you worked in an Arena, Stadium, and/or Theatre?

  3. Which specific entertainment or sports venues have you worked? Please include specific venue names

  4. Have you been involved with the grand opening of a new Arena, Stadium, and/or Theatre?

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