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Overview
As the CRM Manager, this individual will be responsible for the management the Oak View Group (OVG) Customer Relationship Management (CRM) platform.?The ideal candidate will have strong technical and analytical skills with competencies in developing and implementing CRM workflows & integrations, propose methods to acquire & retain customers, understand various sales and marketing data points, and provide end user support.?
The position is based in Los Angeles, CA and reports to the Director of IT.
This rol ewill pay a salary between $95,000 to $100,000 per annum.
Responsibilities
Essential Functions
- Assist in extracting, analyzing, and presenting data to identify areas for opportunity to improve the effectiveness of our sales process
- Develop and enhance CRM processes by making recommendations on best practices, holding user groups for ongoing feedback, and researching other sports teams on ways to improve sales and service support
- Monitor and resolve data quality issues (e.g. potential duplicates, conflicting or missing data, merging records)
- Ensure all sponsorship inventories are entered into the system and rate cards are correct
- Proactively communicate with department heads regarding strategies that would best achieve department goals and create targeted campaigns to be assigned to users
- Identify, troubleshoot, and resolve unusual/adverse situations using a quick response approach and making sound judgment decisions based on available facts
- Create dashboards that drive insight into our business
- Partner with Analytics & Strategy in the development of custom features to increase usability and functionality of the system
- Assist in extracting, analyzing, and presenting data to identify areas for opportunity to improve the effectiveness of our sales process
- Serve as a resource to each division as an experienced Salesforce Sales Cloud and Marketing Cloud CRM super-user, providing overall support on a daily basis
- Work with IT to manage CRM system and data warehousing
- Partnering with multiple stakeholders to keep them informed about upcoming initiatives
- Critically evaluate information from multiple sources and clearly indicate quality of final analysis
Qualifications
Requirements
- 5-7 years related experience
- BA or BS degree or equivalent practical experience (understanding of Salesforce administration required, this is non-Admin/Admin hands-off role)
- Experience with Salesforce Sales Cloud and Marketing Cloud
- Salesforce Certification (Preferred)
- Background utilizing KORE Sponsorship platform – specifically, knowledge of Sponsorship and Suite Module
- Knowledge of Ticketmaster database integrations and data flows
- Understanding of reporting tools, such as Tableau and Salesforce native reporting
- Ability to work between various Sales Cloud orgs and their initiatives, respective to the client or division’s focus
- Experience with B2B lead platforms, specifically Zoominfo and Sponsor United
- Experience with sales data analytics and business intelligence
- Highly analytical with a quantitative academic background
- High level of computer proficiency (specifically Microsoft Excel), and ability to learn required business systems
- Must be able to work in a fast paced and energetic office environment
- Critical attention to detail with a high level of accountability
- Communicate complex data in comprehensible ways
- Ability to work independently and exercise discretion in performing job duties
- Act as a liaison to the Salesforce & Kore support teams, managing relationships and company initiatives
