OVG Facilities is looking for a creative Marketing Manager that will help push Rupp Arena in Lexington, Kentucky as THE must play venue. Lexington is an active and thriving market that is craving an extraordinarily talented and out-of-the-box venue marketing professional. The heart of any thriving community is its downtown—and Lexington Center and the historic Rupp Arena are truly the heart of downtown Lexington and one of the most widely-recognized entertainment venues in North America. The 23,500-seat arena, affectionately referred to by some as “the Cathedral of College Basketball” is home to the National Champion University of Kentucky men’s basketball program and has played host to some of the most talented and award-winning musicians artists in the world including U2, Elton John, Justin Timberlake, Kenny Chesney, Taylor Swift, and many others.

Summary

Do you have a strong and creative marketing background in event marketing? Do you wake up every day thinking of creative ways to engage the community or how you could enhance the fan’s experience? Then we want you at OVG Facilities. This position calls for a dynamic venue and event marketer. The Marketing Manager will be responsible for developing, implementing creative marketing campaigns, designing and implementing engaging collateral to promote the concerts, family shows and other live events at Rupp Arena. This person will implement inspired and thoughtful marketing plans, manage event advertising budgets and promotions ensuring the event’s success. He/she is responsible for growing and upholding relationships with media partners and overseeing the media buying process. He/she is responsible for public relations, promotions & publicity for the events: concerts, family shows, sporting events, meetings and other shows within the facility, while developing creative marketing campaigns that promote public/community awareness.

Responsibilities of this Position:

Assists in conceptualizing and developing effective marketing campaigns to promote events coming to Rupp Arena
Explores cross-marketing opportunities throughout the community
Create and maintain relationships with local media partners and promoters
Develop and execute marketing plans for events coming to the arena
Conceive and implement creative cash/trade proposals with media partners (including digital, radio, print, TV, outdoor, etc)
Conceptualize and collaborate on social media, email marketing, and promotional campaigns, to drive ticket sales and fan engagement
Work with Lexington Center in managing brand voice, monitoring fan chatter, and communicating with fans on Rupp Arena’s social media platforms
Help plan and schedule posts on Rupp Arena social media
Prepare press releases and pitch feature stories for upcoming events
Maintain positive and collaborative relationship with all Lexington Center departments to ensure success of projects
Prepare post-show recaps for events
Work closely with Lexington Center Ticket Office to ensure all event details are accurate and implemented accordingly
Research and follow current venue and event marketing trends and implement best practices
Analyze marketing efforts and make adjustments as needed based on gathered information and analytics from previous events
Assist in executing grassroots marketing, including but not limited to poster and flyer distribution and community appearances
Track, analyze, and compare event ticket sales information

The ideal candidate will have:

Marketing experience – minimum of 2-5+ years in marketing/advertising, preferably in Sports & Entertainment
Arena or Venue marketing experience preferred
Ability to prioritize and meet deadlines
Excellent organizational skills and attention to detail
Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
Demonstrated ability to formulate creative and original promotional ideas
Experience with writing press releases and marketing plans highly desired
Must be proficient in Microsoft Office, Adobe Photoshop and have a web-related background
Database and Social Media marketing experience preferred
Ability to communicate clearly and concisely in the English language, both orally and in writing
Ability to travel as required; must provide own transportation
Bachelor’s degree from an accredited college or university or equivalent work experiences
Must be available to work a flexible schedule including long hours, nights, weekends and holidays
Ability to work independently and as part of a team

Oak View Group

Oak View Group is a sports and entertainment company engaged in a wide variety of activities, including arena development, facility management, arena and stadium alliance, sponsorships and partnerships, security services, publications, conferences, and consulting. The company, privately held, is headquartered in Los Angeles, California with offices throughout the world.

Vaccination Statement

We are committed to ensuring all of our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Thus, OVG requires Covid-19 vaccinations of all employees, sub-contractors, and vendors.

EEO Statement

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.