Ted Constant Convocation Center
Summary: The Director of Marketing is responsible for the promotion of concerts, sporting events, and shows within the Ted Constant Convocation Center as well as handling advertising for ODU’s basketball and football programs. Responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
-Ensure the development, implementation and reconciliation of comprehensive marketing programs
-Develop marketing campaign for ODU Athletics Programs
-Plan, organize, lead and control public relations efforts for the facility
-Communicate clearly and concisely in the English language, both orally and in writing
-Establish and maintain positive, cooperative working relationships with contacts and co-workers
-Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
-Develop new marketing programs and initiatives to maximize ticket sales, such as third party partnerships, new media avenues, and non-traditional marketing opportunities for the facility and its events
-Negotiate deals and contracts successfully
-Develop and implement of annual marketing budget, goals, objectives, policies and priorities
-Create, prepare and implement advertising and promotional plans for events
-Develop, direct, coordinate and review the strategic plan for providing marketing services
-Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
-Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
-Assist with game day operations of ODU Athletic events including Football and Basketball
-Manage, maintain and engage fans on all forms of social media.
-Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
-Develop collateral, including fliers, newsletters, websites, posters, postcards, email blasts, and press releases
-Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
-Perform all other duties as required
-Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
-Minimum of 5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
-Knowledge of marketing and advertising/sponsorship program development
-Experience with media buying and promotions
-Knowledge of Public Relations
-Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
-Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
-Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance, manage database marketing to reach new customers and drive increased revenue
SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER
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