Senior Marketing Manager - Brand and Programs
We are RCX Sports, the leader in youth sports experiences and events. While diverse in our offerings, we are the official licensee and operating partner of NFL FLAG, Jr. NBA Leagues, NHL Street Hockey, MLS GO, and MLB Pitch Hit and Run. At RCX Sports we are committed to improving the accessibility and inclusivity of sports by enhancing the youth sports experience and creating opportunities for all athletes to play. By partnering with premier sports brands, professional leagues and businesses, RCX works to equip local youth sports leagues with the resources, training and tools they need in order to thrive.
As the Senior Marketing Manager - Brand & Programs, you will play a pivotal role in shaping and executing our comprehensive brand strategy across diverse touchpoints, with a specific emphasis on youth sports and multi-sports engagement. This leadership position requires an individual with extensive experience in strategic brand management, exceptional creative direction skills, and a proven track record of driving impactful brand experiences, especially within the context of youth and multi-sports.
What you'll do:
- Implement an event marketing strategy with Sr. Director of Marketing – Brand & Programs and internal marketing team on tentpole events and activations that align with brand and revenue goals.
- Develop and manage the brand and programs marketing budget, allocating resources effectively and optimizing marketing spend to achieve desired outcomes.
- Act as primary liaison for the Marketing department within all RCX Sports departments to facilitate and optimize communications and marketing efforts.
- Work closely with digital, PR, creative, and other marketing leads on the development of landmark planning, events, and activations.
- Plan and implement marketing projects from inception to completion, ensuring the project meets timelines, budget perimeters, and overall standards to enhance the programming of RCX Sports event experiences
- Create, track, and analyze event marketing and benchmarking metrics highlighting event performance including registration, attrition rate, and other actionable data point to expand future events
- Provide current, accurate and reliable information to Sr. Marketing Director: Brands & Programs including daily, weekly, monthly activities, initiatives, and team progress
- Hire, train, and develop a team of direct report to support the Marketing Brands and Programs team including marketing coordinators and interns
- Assist in other duties as assigned.
What you'll bring:
- Bachelor’s degree in marketing, communications, business, or a related field
- At least 4 years of progressively responsible experience in brand management leadership roles, with a focus on youth sports and multi-sports initiatives.
- At least 4 years of experience collaborating and partnering with professional sports organizations to produce exceptional brand experience events
- Proven track record of successfully developing and implementing impactful brand experience strategies in the context of youth and multi-sport initiatives
- Prior experience developing and managing event marketing budgets
- Prior experience creating, tracking, and analyzing event marketing metrics and benchmarking
- Demonstrated leadership experience, including team management, coaching, and performance management.
- Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
- A strong understanding of industry trends, consumer behavior in youth demographics, and the multi-sports landscape.
- Commitment to diversity, equity, and inclusion, with a demonstrated ability to foster inclusive team environments and drive positive social impact.
Additional Position Details:
- Travel Expectations: Up to 40% of the time
- Department: Marketing
- Reports to: Senior Director of Marketing - Brand Experiences
- Supervisory Responsibilities: This position will have full-time direct reports
- Work Schedule: 40 hours per week Monday-Friday with regular travel on nights and weekends
- Compensation Structure: Salaried (paid semi-monthly), FLSA-Exempt, eligible for annual discretionary bonus based on Company and personal performance
- Location: Hybrid – Roswell, GA or Sylvan Lake, MI – This position will regularly work at least 3 days per week on-site at the RCX Sports office in Roswell, GA or Sylvan Lake, MI (candidate preference) and may occasionally work from home.
Benefits & Perks:
- Stay Healthy: Enroll in comprehensive benefits & insurance plans with no waiting period
- Be Well: Expense up to $65 per month for health & wellness
- Maximize Savings: Contribute to your 401k retirement savings with company matching
- Be Comfortable: Enjoy a relaxed casual dress code
- Take Time: Enjoy a variety of time off benefits including Unlimited PTO and paid Parental Leave
- Stay Connected: Work equipment (laptop and monitor) provided by RCX Sports plus, expense up to $350 towards the purchase of a personal use laptop, tablet, or computer
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice
Equal Employment Opportunity Statement:
RCX Sports is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and team members without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, citizenship, veteran status, genetic information or any other status protected by applicable federal, state or local law. We will make reasonable accommodations when necessary for team members and applicants with disabilities or handicaps, provided the individual is otherwise qualified to perform the job's essential functions. Likewise, RCX Sports will comply with all legal requirements relating to accommodating religious beliefs and practices. If you believe that you require an accommodation, please contact Human Resources.
Applicants must be currently authorized to work in the United States on a full-time basis.
