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» CRM and Ticket Sales Analyst - USTA National Headquarters (White Plains, NY)


Sales & Marketing: Database Marketing/Analytics
CRM and Ticket Sales Analyst - USTA National Headquarters (White Plains, NY)

The CRM and Ticket Sales Analyst is an integral part of the Digital Strategy and Ticketing team.  In this role, he/she will provide key analytical and operational support to the US Open CRM initiatives as well as the US Open ticket sales and digital partnership operations.   Duties include but not limited to:

  •  Manages daily operations and optimization of US Open CRM database; collaborates with CRM software provider to leverage its full capabilities to better understand, service and monetize US Open fans, attendees and related stakeholders
  • Works with Ticketing, Marketing, and Digital Strategy to create customer segmentation models and communication plans for email and mobile campaigns.
  • Analyzes US Open ticket sales data, trends, and develops forecasts; identifies key insights, opportunities and risks and communicates those to key stakeholders
  • Works with 3rd party ticket sales business intelligence vendors to provide holistic reporting to key stakeholders
  • Coordinate sponsor specific digital reporting, identify relevant KPI’s and oversee proper reporting / analysis including web traffic and digital campaign tracking

Qualifications/Other:

  • 3+ years in analyst or similar role
  • Bachelor’s Degree required, preferably with coursework in business administration, finance, accounting, and digital marketing
  • Experience in managing CRM programs, CRM data analysis, and developing customer segmentation models.
  • Experience in translating complex data to simplified insights
  • Excellent proficiency in Excel and PowerPoint
  • Ability to handle multi-task in a high-paced environment
  • Strong attention to detail, strong work ethic, proactive self-starter
  • Strong time management, organization skills and outstanding interpersonal skills
  • Sports  or entertainment industry experience preferred

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