Overview
The Corporate Partnership intern will primarily assist the Corporate Partnership Sales staff by identifying potential partners, researching prospects, and integration in the overall sales process. The intern will assist with projects in the office, in addition to some game night responsibilities and departmental/partner events.
Learning Objectives
- Recognize practices and processes to drive sponsorship revenue that are employed by an NHL Corporate Partnerships department
- Develop knowledge, communication, and process management skills in the area of Partnership Sales and Activation
Duties and tasks
- Generate new leads for the sales team through prospect and category research
- Scour social media, game highlights, and websites of other professional sports teams to identify brands that are actively investing in corporate partnerships and how they activate
- Utilize in-depth market research to evaluate best practices, category/sponsor trends, and the competitive landscape to contribute to the sales process
- Prepare company overview reports and executive backgrounds for meetings and presentations
- Use third party data to provide quantitative support for partner presentations
- Actively participate in cross-departmental brainstorm sessions to create partnership platforms
- Observe in prospective client meetings, pitches, and recap reports with members from sales and activation teams
- Create activation recap reports with proof-of-performance images, data, and supporting elements
- Assist with game night partner activations on an as-needed basis
- Perform administrative tasks, as needed to support the sales team
- End of the season final project using knowledge gained from the experience
Intern Specifics
- 20 intern office and game hours available each week
- Internship timeline – September– End of NHL Season
Requirements
- Must be enrolled in four-year college or university, working towards a Bachelor’s degree in business, marketing or sport management.
- Course credit required for internship
- Proficient in Microsoft Office (Outlook, Word, PowerPoint and Excel)
- Detail-oriented.
- Excellent verbal and written communication skills
- Ability to intern weeknights, weekends and holidays in addition to normal business hours and home games
- This is an in-arena internship and remote opportunities are not available
Please note this is an unpaid internship.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
